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This book offers a lively introduction to the research methods and techniques available to English language teachers who wish to investigate aspects of their own practice. It covers qualitative and quantitative methodology and includes sections on observation, introspection, diary studies, experiments, interviews, questionnaires, numerical techniques and case study research.



Each method is illustrated with examples in language teaching contexts, and techniques of data collection and analysis are introduced. The authors focus particularly on research in the classroom, on tests, materials, the effects of innovations, and they discuss methods appropriate to research in various collaborative modes as well as by individuals. A key feature of the book is an introduction to the debate surrounding different approaches to research, with an evaluation of traditional research in relation to the paradigms associated with reflective practice and action research.



The book is ideal for teachers on initial training and post-experience courses, students on degree programmes in applied linguistics and TEFL and, of course, practising teachers with an interest in research methods in language teaching.

• Sales Rank: #3139381 in Books
• Published on: 1997-02-02
• Released on: 1997-01-31
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .80" w x 9.10" l, .90 pounds
• Binding: Paperback
• 272 pages

Review
A good and useful book.
The Linguist

About the Author
Steven McDonough is at both at University of Essex.

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• Sales Rank: #106087 in eBooks
• Published on: 2014-10-19
• Released on: 2014-10-19
• Format: Kindle eBook

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• Binding: Hardcover

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• Sales Rank: #1468790 in Books
• Published on: 2007-03-29
• Original language: English
• Number of items: 1
• Dimensions: 1.01" h x 8.25" w x 10.10" l, 2.40 pounds
• Binding: Hardcover
• 528 pages

Review

"I applaud Roger Baran and Robert Galka for breaking fresh ground in marketing education with their important new text, CRM: The Foundation of Contemporary Marketing Strategy. Most marketing textbooks devote only a chapter or a section to Customer Relationship Management. Baran and Galka rightly assert that the CRM system – which should be at the heart of successful contemporary business – deserves much more prominence in marketing education. What’s more, Baran and Galka are the ideal authors for this text as they have devoted years to the comprehensive study of CRM best practices from thought leaders in both business and academe. As pioneers in CRM teaching, Baran and Galka are sure to inspire many more professors to develop full courses focused on CRM. The text’s numerous real-world examples enliven the reading for students and instructors alike, and the extensive ancillary materials make this book an even more attractive choice."

Susan K. Jones, Professor of Marketing, Ferris State University (Big Rapids, MI, USA)

"Comprehensive, eminently readable and full of real-world, practical examples, CRM: The Foundation of Contemporary Marketing Strategy is a "must read" for any business student and a valuable guide for professors. Roger Baran and Robert Galka reveal the true nature and benefit of CRM, including the societal factors shifting companies from one-size-fits-all marketing and customer management to strategic, targeted, and value oriented exchanges. All aspects of CRM are explained, from developing a strategy to selecting and using technology, to data management and measurement and, most importantly, to building the right culture within an organization. The authors explain in detail how effective CRM can differentiate a company and bring a higher share of profits. They take us up to and beyond the present day with their knowledge of Social Media and how organizations can and must use it as part of their CRM strategy. This textbook will undoubtedly become a standard for CRM courses."

Carol Meyers, Chief Marketing Officer, Board Member and Company Advisor

"It is truly gratifying to see a textbook which has been so comprehensively researched covering the discipline. It provides a one stop shop CRM programme which is easy to read, applies the theory to professional practice and enables the reader, whether they are business students or practitioners, to readily implement the material. I am impressed with the numerous examples, strategies, diagrams charts and figures which highlight the material, particularly those applying to the use of social media in CRM. The application to the international market is especially critical to doing business in the competitive global environment. This book will be a valuable resource for all CRM managers and business executives who need to solve real-world CRM issues while providing a critical link back to marketing strategy."

Ken Lee, Director of MBA Programmes and Executive Education, Faculty of Business and Law, Auckland University of Technology

About the Author
Dr. Roger Baran received his Ph.D. and M.B.A. degrees from the University of Chicago Graduate School of Business and his B.B.A. (cum laude) from the University of Notre Dame. His dissertation was awarded first prize by the American Marketing Association in the North America competition. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, and was Chair of the Bank Marketing Association National Research and Planning Council. He currently serves as Executive Vice-President of the Asian Forum on Business Education. Dr. Baran joined DePaul University after serving as Director of Marketing Research at Continental Bank of Chicago. For seven years he served as DePaul's Director of Asian and Middle East Graduate Programs, managing its M.B.A. programs in Hong Kong and Bahrain. His teaching and publishing specialties are marketing research, global marketing management, marketing of services, marketing management and customer relationship management. Dr. Baran co-authored the first textbook on CUSTOMER RELATIONSHIP MANAGEMENT (Thomson Southwestern 2008). His book, PRACTICAL BANK MARKETING RESEARCH, was the first book published by the Bank Marketing Association dealing exclusively with this topic. He has published in numerous marketing, banking and international journals. Dr. Baran has served as a consultant in the area of marketing strategy and marketing research for many well-known companies in the U.S., Europe, Asia, and Middle East.

Robert Galka has 25 years of experience in business development, strategic planning, relationship marketing strategy, general management, information systems and direct marketing. His career started in Computer Science in 1977, where he progressed from an applications programmer to a leadership position in computer systems design and implementation for marketing technology based solutions. He then leveraged his technical and marketing expertise assisting organizations in their Customer Relationship Management (CRM) efforts across six vertical markets since 1989. He held a position as a General Manager leading a business unit in supplying CRM solutions to Fortune 100 organizations just before accepting a full-time position as an Executive-In-Residence in the Department of Marketing at De Paul University in July of 2002.

Daniel P. Strunk has 34 years of experience in sales, marketing management, relationship marketing and consulting. In 1988 he developed the innovative Quaker Direct program which was consumer packaged goods industry's first real foray into relationship marketing. As President of Glendinning he developed technologically innovative relationship marketing programs for clients such as NBC Television Stations Group, Sara Lee, R.R. Donnelly, Wm. Wrigley Jr. Company and ConAgra Foods. Mr. Strunk joined DePaul University as an Executive in Residence in the Department of Marketing in 1999 and serves as the Director of Partnership Development for the Sales Leadership Program at DePaul, where he teaches a course in sales strategy and technology.

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• Sales Rank: #1668703 in Books
• Published on: 2016-01-08
• Original language: English
• Number of items: 1
• Dimensions: 8.27" h x 1.47" w x 5.83" l, 1.91 pounds
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Review

“The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”--Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible

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From the Inside Flap

Meet Fred. In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail - and sometimes watching over the houses - of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves. We've all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps "each of us can take to transform our own lives from the ordinary - into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other "Freds," you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

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Product details

Hardcover: 112 pages

Publisher: Currency; 1st edition (April 20, 2004)

Language: English

ISBN-10: 0385513518

ISBN-13: 978-0385513517

Product Dimensions:

5.2 x 0.6 x 7.8 inches

Shipping Weight: 4.8 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

412 customer reviews

Amazon Best Sellers Rank:

#12,602 in Books (See Top 100 in Books)

GREAT book for anything and anyone. It may be about customer service, but it is about life, living it well, success, ethics, conscientiousness - but done in a very "real" way - no lecturing, no "you shoulds," rather it inspires. I read it a long time ago and bought it again because it will probably be the required reading for my classes.

This book is an awesome reminder to not only be the best at what you do, but to love what you do without limits or hesitation. It’s heartwarming and will leave you feeling inspired and ready to put in extra effort both at work and at home. Personally I think it could have been shorter as it became a little redundant, but overall- great message!

This short book focuses on a mailman Mark Sanborn met, a man named Fred. When the author first met Fred, Fred took an effort to get to know his new customer, and find ways to do a better job as a mailman. This book about the value of doing a better job, how to build relationships, and why we should take initiative. In short by going the extra mile we'll have a better life, and others will benefit. It is a good book, and a short book. It is well written. The book is entertaining and at the same time makes many good points. The first of four sections covers how the author met Fred the mailman, and how very quickly the author realized that Fred was a superstar mail carrier. The basics of what a "Fred" is are explored, and then the author mentions sightings of other "Freds." The second section explains how you can become a Fred. Basically you need to build relationships with others so you know them well enough to then be able to be create, take initiative and make a difference. The third section gives pointers on how you can help others grow into being Freds. The basic steps are to:1) Find - how do you recognize a Fred2) Reward - how should Freds be rewarded3) Educate - how help people improve their Fredness4) Demonstrate - model the correct behavior The final section recounts the value and importance of being a Fred. This is a book worth reading. It provides a good reminder and motivation to go the extra mile and do a better job.

Every can be a Fred and everybody should read this book, whether they are aclerk at McDonald's or CFO of Chase bank. The author provides a profile ofpostman named Fred, who provides excellent customer service. I think everybody knows howto give excellent service, but I would argue that we are so wrapped up in ourown world that forget to provide the service that we know we can . The Fred Factor is alike an laconic e-mail reminder; it reminds us of something we should be doing.

This isn't a book about business etiquette. It is a book about building positive and effective relationships. In the me-me-me world, people are increasingly forgetting the important and influential relationships in their life.

Great book! Anyone wanting to get a reset or practical perspective on excellent customer service should read this. Makes a great gift for friends, family, co-workers. Transform your organization and get better with Fred!

This is one of those very wise yet simple and encouraging books about how to serve others uncommonly well in an ordinary seeming job. Fred, and ordinary postal carrier doing an extraordinary job right here in Denver serves as the focus of this exceptional true parable.I give this book as a gift of encouragement anytime I have the priviledge of being served well, whether it is the bank teller downstairs who finally cleared up the error in my account after several others failed, the waitress with the warm smile every morning at the all-inclusive resort in Costa Rica, or the insurance claims person who solved the problem for one of my clients. The book has encouraged me as well as I strive to serve my clients better. It is worth reading again and again.

This is a very short book: something like 113 pages with not a lot of page surface for words. It's one of those books that should really have been longer (to get your money's worth) but couldn't really be without distorting the clarity of the message.It is a quick and enjoyable read, and it has a lot of real life examples and ideas. Most of it is commonsense, but that doesn't mean it isn't useful. It is all about the excellent service that a mail carrier provides over his career, and why he chooses to go "above and beyond" all the time with his dedication.It reminds me a lot of another book called "Fish! A Remarkable Way to Boost Morale and Improve Results". We read both books for our workplace book-club and enjoyed both. Both were written by motivational speakers, and both try to work their way into a whole teaching program with awards and special terms and the like. Personally, I don't care for this type of commercialization, and I'm not about to go out calling people "Freds" or hand out "Fred" pins, but I darn well am going to look at the message of the book seriously and take it to heart.I recommend this as a book that will appeal to a lot of people because it is not intimidating (especially to non-readers) and because it is written in an easy conversational style. (I think it is a good book for reading clubs.)And finally, as one of my favorite lines in the book said (spoken by Abraham Lincoln) "Whatever you are, be a good one."

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• Amazon Sales Rank: #1679690 in Books
• Published on: 2009
• Number of items: 1
• Binding: Paperback

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